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    Our mission at Prime Shades is to provide stylish, quality sunglasses at an affordable price. Our goal is to supply a variety of color options, from bright and flashy for beach days, to classic and laid back for formal events. We at Prime Shades encourage an active lifestyle and want to help you look good while doing it.


    Prime Shades were engineered to perfectly compliment what we call the Prime lifestyle. Whether you are cruising the strip in Ocean City, hiking the Appalachian trail, biking the backcountry of the Rocky Mountains, shredding the last waves of the day in Manhattan Beach, or just longboarding across campus, we’ve got some Prime Shades for you.Nestled on the shore of Lake Champlain between the Adirondack and Green Mountains, Prime Shades originated in the college town of Burlington, Vermont. Our base of operations is still located in Burlington, and we have expanded to the Golden State. With a second location in Santa Monica, the Los Angeles area offers the Pacific Ocean, beaches, palm trees, year round sun, and that Prime lifestyle.

    Prime Shades are the epitome of a classic and timeless design that is perfect for every occasion. With a rad assortment of colors and styles it’s difficult to pick just one pair. There is a pair for the first game of the season, a day at the beach, the biggest rager of the year, cruising the strip, or just relaxing with some friends. With almost endless frame, arm, and lens color combinations, we have a #primecombo for you.

    Although Prime Shades aren’t actually bulletproof, they have been engineered to withstand a beating. Spring assisted hinges guarantee snug but not too tight fitment on almost any size head. Lenses offer UV400 protection and are FDA certified impact resistant. The injection molded frames are light and durable, making Prime Shades perfect for almost any activity.

    Feel free to hit us up with any questions you may have. Comments and/or criticism is always welcome. We guarantee you’ll be satisfied with your investment. If for any reason you’re not happy with your purchase, we’ll make it right.

    Stay up, stay active,

    – PRIME

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