Step 1: CHOOSE YOUR FRAME
begin customizing your own PRIME Shades
The Original PRIME shades are the epitome of a timeless design.  Designed for comfort, convenience and style, the Original shades are a difficult combination to come by today.  Live the PRIME lifestyle with this classic, rugged, and adventurous design, the Original.
Venice PRIME shades are made for the laid back west coast lifestyle we all dream of.  Palm trees, Venice Beach, and endless sunsets.  With a rounder frame and slim arms, the edgy appearance of the Venice is built on pure class and true style.