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    Introducing The 'Venice' Collection
    We're stoked to announce the arrival of our newest frame, the Venice! Named after Venice Beach, CA, these shades bring a whole new look to the PRIME Shades lineup.
    The trendy round shape features our signature HingeTech hinges with a slimmer outline. Offered in polarized lenses or non-polarized lenses, the Venice frames compliment any style from casual to formal.